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Aura Design Group

Case Study

Aura Design Group came to Wall Street Marketing Hub concerned that its marketing efforts were not translating into the expected web traffic and customer engagement, making it difficult to showcase its portfolio and effectively reach its target audience.

Level-Up Your Sales

  • 20
    Cost Per Click
    Reduced
  • 236
    Revenue
    Generated
  • 45
    Organic Traffic
    Increased
  • 10
    Eligible
    Leads

About Aura Design Group

The owner of Aura Design Group, Christopher Wilson, built a creative interior design a couple of years ago in Los Angeles. They specialize in residential and commercial projects, offering extensive services from conceptual design and space planning to project management and final installation. With a strong focus on sustainability and innovative design, they cater to a diverse clientele seeking customized solutions that reflect their style and meet their functional needs. Their portfolio boasts a variety of projects, including luxury homes, corporate offices, and boutique retail spaces, each designed with a keen eye for detail and a commitment to excellence.

The Challenges

Before partnering with Wall Street Marketing Hub, Aura Design Group grappled with several challenges that hindered its online marketing success. Despite high-quality services and an impressive portfolio, they struggled to generate sufficient online visibility and traffic. Their website was not optimized for search engines, leading to low rankings in search results and minimal organic traffic.

  • 1Their website and social media content were not aligned with their audience's interests, resulting in lower engagement and conversion rates.
  • 2The online promotion campaigns were not adequately targeted, leading to inefficient use of their advertising budget.
  • 3They struggled with building a strong online brand presence, limiting their ability to attract new clients.
  • 4The website's design and navigation were not optimized, contributing to a high bounce rate and low user retention.
  • 5Their website was not search engine-friendly, resulting in lower rankings and decreased visibility in search results.
Strategy #1

Google Ads Campaigns

We launched targeted Google Ads campaigns using carefully selected keywords and ad groups. This included setting up search and display ads to reach potential customers at various stages of the decision-making process.

Strategy #2

Landing Page Optimization

Each ad campaign was directed to a designed landing page optimized for conversions. These pages were tailored to match the intent of the keywords and ad copy, ensuring a cohesive user experience from ad click to website interaction.

AD Platforms Used:

  • Google Search Console

  • Google Ads

  • Bing Ads

Our Services*

We provide Search Engine Marketing solutions to help you expand your business. Our team oversees budget allocation and ad testing daily to ensure your campaigns achieve the optimal balance of impressions, click-through, and conversion rates.

  • 1We can convert more search visitors into paying customers by analyzing queries and user behavior.
  • 2Utilizing a test-and-learn approach, we initiate promotional campaigns and continually refine our tactics based on key indicators.
  • 3Creating and configuring SEM accounts to ensure accurate tracking of conversions and other essential metrics.
  • 4Examining search trends and user intent to choose impactful keywords that generate relevant traffic to your website.

Testimonials

We've been extremely impressed with the results we've achieved so far with the help of the Wall Street Marketing Hub. They audited our website, content, and technical setup to identify opportunities to improve our organic search performance.

Christopher Wilson

Owner – Aura Design Group

Let’s Get Rolling

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