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Maxwell Construction Ltd.

Case Study

Maxwell Construction Ltd is a small, independent construction company that was established 15 months ago by Ryan Dawson. While it had gained a solid reputation for quality work through word-of-mouth in the local area, the company was struggling to gain new clients on a larger scale.

Increase Leads, Boost Profits

  • 150
    Organic Traffic
  • 30
    Qualified Lead
  • 35
    Client Retention Rate
  • 15
    Sales Growth & Output

About Maxwell Construction Ltd.

Maxwell Construction Ltd is an independent construction company based in the USA that specializes in home renovations and extensions. Founded 15 months ago by Ryan Dawson, a veteran of the industry, the company has a reputation for high-quality craftsmanship and attention to detail.

Starting with a small team focused on bathroom and kitchen remodels, Maxwell Construction Ltd has steadily grown its capabilities and now also undertakes larger projects. Maxwell Construction Ltd has developed a loyal client base in wealthy USA suburbs while maintaining a bespoke, boutique approach to each job rather than bulk construction.

The Challenges

As a young independent company, Maxwell Construction Ltd was still working to establish name recognition and gain new clients beyond their existing local customer base. With limited marketing funds compared to larger competitors, they turned to the Wall Street Marketing Hub to address these challenges.

  • 1Low organic search traffic, which limited their exposure to new customers.
  • 2Difficulty standing out among large due to lack of search engine optimization for their website.
  • 3Limited ability to accurately track the ROI of different marketing activities.
  • 4Competing firms outrank them for keywords related to their target services.
  • 5Over-reliance on word-of-mouth referrals and past client testimonials as their main lead generation channels.
Strategy #1

Our Content Marketing Plan

Firstly, we created a content plan with a fixed publishing timetable to regularly share new blogs, case studies, and social media posts linked to important keywords. Article ideas focused on being informative, image-heavy and designed for search and user sharing. Subjects included renovation-type guides like kitchen re-dos, bathroom overhauls, or home extension layouts.

Strategy #2

On-Site SEO Optimization

Next, we performed a thorough audit of Maxwell Construction Ltd. This included analyzing their content, images, code, and page structure. We advised optimizing aspects like page titles, meta descriptions, and multimedia components to feature target construction-related keywords.

Platforms Used:

  • Google

  • SEMrush

  • HubSpot

Our Services*

Wall Street Marketing Hub provides holistic digital solutions combining organic, on-site, off-site, and paid streams customized for every client. The outcome is more qualified traffic, prospects, and sales from the search for ambitious companies.

  • 1Our organic SEO work centers on refining clients' digital properties and presences to rank higher naturally in search engine result pages.
  • 2On-site SEO involves keyword scoping, title and meta refinements, internal linking architecture, and page speed optimizations.
  • 3We help elevate websites' credibility and trustworthiness in search engines via pertinent backlinking, inclusion in industry resources and directories, and citations.
  • 4Beyond organic SEO, our paid search services involve Google Ads stewardship to place clients' brands ahead of additional possible customers.

Testimonials

Partnering with the SEO specialists at Wall Street Marketing Hub has been truly transformational for expanding our boutique firm. Shortly after initiating their project, we witnessed a substantial surge in organic visitors to our website.

Ryan Dawson

Owner Maxwell Construction Ltd.

Let’s Get Rolling

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