Freesia Finds is a small, independent clothing brand launched by Samantha Crow 18 months prior. While it had gained a loyal following through its social media presence, online sales were not growing sustainably. Therefore, they hired us to help boost its reach to more potential customers.
Freesia Finds is an independent clothing brand that designs and sells apparel and accessories with a bohemian, vintage-inspired aesthetic. It launched its business 18 months ago with a strong vision for creating timeless, feminine pieces with artisanal details.
Starting with a small collection of dresses and skirts made in a home studio, the brand has grown steadily and expanded into lifestyle goods like totes, jewelry, and home decor. While they maintain a small production run to preserve the handcrafted quality of each item, their clothing and accessories have developed a loyal following among fashionistas in major metro areas.
The owner, Samantha Crow, artistic background is evident in each print and textile, making their boutique products a unique addition to any wardrobe.
Freesia Finds was still emerging and struggling to gain awareness. As a new independent brand, it had limited marketing and promotion resources. They came to Wall Street Marketing Hub, wanting to address these issues by improving their search engine optimization to efficiently and cost-effectively reach more new customers through search.
Firstly, we developed a detailed content strategy and calendar to regularly publish fresh blogs, stories, and social updates related to the targeted keywords. Blog post topics were optimized to be educational, visual, and shareable.
Next, we conducted an extensive audit of Freesia Finds' website. This included analyzing their page structure, content, and code. We found several opportunities to improve their on-site optimization. We recommended optimizing page titles, meta descriptions, images, and alt text to include their target keywords.
Google Analytics
SEMrush
Yoast SEO
Our full-service SEO efforts combine organic, on-page, off-page, and paid methods tailored to each client's unique business and industry. The result is more qualified traffic, leads, and customers from search.
Working with the SEO team at Wall Street Marketing Hub has been incredible for growing our small business. Within a few months of starting their optimization campaign, we saw a massive increase in organic traffic to our site. Where we once struggled to get our name out there online, we now consistently rank for our most important keywords.
Samantha Crow
Owner Freesia Finds
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