Our client, Madison Miller, came to us because her small business struggled to gain traction and awareness for their new brand. They decided to invest in an email marketing campaign designed by our digital marketing experts.
Our client, Love Some Accessories, is a woman-owned startup that designs and sells unique, high-quality scarves, hats, and gloves handcrafted by local artisans. In a small town just outside Chicago, Love Some Accessories was founded three years ago by Madison Miller, a lifelong enthusiast of knitting, weaving, and other fiber arts. She saw an opportunity to support struggling artisanal skills in her community while also introducing customers to beautiful, handmade accessories often made from sustainable materials. From their online store and booth at the local farmers market, Love Some Accessories offers a curated selection of accessories that are not only stylish and comfortable but also help empower artisans and celebrate traditional crafts.
Love Some Accessories's main challenge was a lack of awareness and visibility for their new brand beyond their local community. While they had steady sales at the local market and through word-of-mouth referrals, they found it difficult to reach a wider audience. Their social media presence and website were not generating enough new customers or sales to support growth. They recognized the need to find a more cost-effective way to promote brand awareness and drive online traffic and purchases from their target demographic of environmentally-conscious women beyond their local area.
To effectively address the issue of low engagement, we first implemented a targeted email segmentation strategy. Personalization extended beyond just addressing customers by name; we customized product recommendations, promotional offers, and even the timing of emails.
In addition to segmentation, we introduced a cleaner, more modern email template that focused on simplicity and ease of navigation. This ensured that emails looked great on all devices, particularly mobiles, where a majority of users read their emails.
Mailchimp
Campaign Monitor
Brevo
Our email marketing services provide an effective yet affordable solution for building brand awareness and driving sales online. We help you develop email campaigns highlighting your products and connecting with your target audience.
Working with Wall Street Marketing Hub on our email marketing campaign has been a tremendous success. Since launching the program six months ago, our online sales and social mentions have increased dramatically.
Madison Miller
Owner – Love Some Accessories
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