Our client, John Smith, an online pet supplies retailer, came to Wall Street Marketing Hub because his business was struggling to gain traction and awareness on social media platforms. While they had active Facebook, Instagram, and X accounts, they didn't see much engagement with their posts or follower growth.
Pet Central is a leading online retailer of pet supplies and accessories. It operates nationwide and strives to offer customers the largest selection of high-quality products for dogs, cats, and other small animals. In addition to carrying all the basics like food, treats, toys, and beds, Pet Central also has an extensive range of leashes, clothing, carriers, and pet travel items.
Their extensive catalog allows busy pet owners to conveniently find everything they need for their furry companions without having to visit multiple brick-and-mortar stores. Pet Central is known for providing exceptional customer service and shipping items quickly and safely across the country.
Although Pet Central had invested time and resources into setting up social profiles, it lacked a cohesive strategy to leverage these channels and better engage with customers. This ultimately limited its online visibility and potential for growth.
To generate buzz and reach new audiences, we identified top pet-focused Instagrammers and bloggers in target markets based on follower counts and engagement rates. We then collaborated with influencers to promote new product launches, such as toy lines and clothing collections.
A key part of our strategy was fostering a sense of community. We launched a branded Facebook group for people to share photos of their pets, ask questions to experts, and exchange product recommendations. This helped strengthen customer loyalty while positioning Pet Central as a helpful resource.
X / Twitter
Integrating complementary specialties, we create savvy campaigns that activate engaging audiences and cultivate coveted ROI for our clients.
We partnered with Wall Street Marketing Hub to work on our social media presence. I'm confident that working with them has significantly contributed to our record growth these past two years. Their services are worth every penny for anyone wanting to improve their online presence.
John Smith
Owner Pet Central
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