After months of falling short of sales goals, the founder of Urban Gem, Rachel McGarth, knew it was time to seek specialist help. The brand needed a fashion-forward expert with digital flair to revamp its paid search strategy and get its gorgeous garments in front of the right buyers without draining the cash flow.
Urban Gem is a trendsetting ecommerce store known for its on-trend styles and runway-worthy designs. While their clothing slayed on the catwalk, sales weren't measuring up on their website. Conversion rates had dipped 10% in the last quarter, and customer returns were spiking, with many complaining about sizing issues between seasons.
To make matters worse, the rise of fast-fashion giants meant they were now competing against huge budgets that dominated search results. Urban Gem struggled to get its stylish clothes in front of quality customers as its limited marketing funds couldn't battle the deep pockets of mega brands.
With the future of the boutique on the line, Urban Gem desperately sought a savvy PPC manager to give their online sales a much-needed style upgrade.
Urban Gem came to us in need of a style revival. From daily deals to regular design drops, the sales weren't soaring as hoped. They knew it was time to try tweaking more than just hemlines. That's when our search saviors caught their cry for help. Our paid search prowess promised to polish their approach through targeted testing and insightful analytics.
Leveraging platform tools, we segmented audiences based on demographics, interests, and behavior to create tailored campaigns. Geo-targeting and device adjustments focused ads on strategic regions and devices driving most sales. Retargeting campaigns were developed to re-engage cart abandoners with dynamic ads.
We attracted customers with compelling ad copies highlighting their unique traits and tailored messages. With high-quality images and videos in ads and regular A/B testing, we identified the best-performing creative aspects leveraged in current and future campaigns.
Google Ads
Microsoft Bing
Amazon Ads
Curious how much extra revenue-driven PPC campaigns can deliver? We know how to promote your business on autopilot for maximum ROI. Let us show you what targeted, professional services can do for your bottom line.
Working with the PPC manager has given our campaigns a huge boost. Sales are up 20% since they optimized our targeting and bidding. Wall Street Marketing Hub provides super detailed reports; their recommendations are always spot on.
Rachel McGarth
Founder and CEO of Urban Gem
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